Understanding the Buyer’s Journey in SaaS Marketing The buyer’s journey in SaaS marketing refers to the process that potential customers go through from the moment they become aware of a problem or need, to the point...
Video can be an amazing tool to increase revenue and profits. The key is to do it right.
Visual Effects (commonly known as VFX) is a large field within film and video making. Although...
According to George Lucas, sound is 50% of the moviegoing experience. Really think about that....
SWIPE – BAM – FWISHH!! The sounds of film editing echo out through the corridors of time....
“Animation” is an overused word that doesn’t mean what you think it does. Often used to...
What are the fundamentals of video production? Good question. There’s a lot to it. As video...
All over the corporate world, there’s an idea that human behavior can be influenced with data....
Your product or service was born out of a passion to resolve, help, or create something....
You’ve undoubtedly heard about “COPPA laws” affecting video makers. This may have been...
Why are you making a video? Why choose this medium over any other? Why is your product or...
How do you motivate someone? Show the potential of what “could be?” Embolden someone toward...
Everything in your video should support your story. But it’s possible that the very medium...
This post is part 3 of 3 in a brief series on creating video for those with disabilities. I’m...
This post is part 2 of 3 in a brief series on creating video for those with disabilities. I’m...
You may not have a product or service that is geared directly toward those with disabilities....
In our previous blog on how to persuade, we emphasized that “the first step in persuading...
We’ve talked a lot in the past about social media and how people are using it. And that’s...
Who needs video production houses if I can just whip out my phone and record, right? Why bother...
The title says it all. It’s simple. But we forget to do it. There’s a reason that your...
Every business seeks to grow – in presence, efficiency, and profitability. There’s plenty of...
“Stay relevant, otherwise they’ll find another business who is.” This constantly echoes in...
If you didn’t already believe that using video is essential, COVID-19 has proved it. We’ve...
Many articles nowadays explain “how to video market with emotions” and “how to capitalize...
When you build your brand or company, you envision a certain look, feel, and experience that a...
Don’t pretend like things aren’t different. Things are not as they used to be – most people...
COVID-19 has been all over the news. I’m sure you’ve heard – social distancing, remote...
As we’re settled in to 2020, you’ve already reviewed and set new executive goals for the...
When was the last time that pure, scientific evidence moved you to make a lasting change? Maybe...
In an increasingly digital world, we oftentimes lose human touch. Things are so quickly and...
Social media has changed the landscape of digital video significantly in the last 20 years....
The 2019 Holiday season has come and gone and we’re now into the New Year. Here’s hoping...
Millennials, millennials, millennials – this generation is the focus of much conversation in our...
A while ago, in our Internal Company Videos blog, we mentioned that “training your employees...
By now I’m sure that you’ve read all about Generation Z – the up-and-coming workforce and...
Use video to create a better customer experience
We’ve all had a bad experience with a service or product at some point. The kind of experience...
Video Strategy? You’ve surely heard this combination of words before. Probably in the context...
Nowadays, we see a lot of company videos and advertisements that are intended to be funny....
So you’ve spent a lot of time branding yourself and communicating to your customer with video....
We recommend that you read our blog on Effective Communication before continuing. Humans respond...
Everyone wants to work for a company that they respect and enjoy. Consumers want to buy from...
Most companies waste time and finances on marketing material that doesn’t work and doesnt...
There’s an inherent pull to watch something as opposed to reading it. Considering that you...
Create lifelong customers by showing you care AFTER they give you their money.
So you’re hearing the term “brand video” a lot. It keeps popping up in all kinds of...
Your organization has a unique voice. However, it’s not enough simply to be unique if you...
Humans have been telling stories for as long as they’ve been around. Why wouldn’t video do...
Nowadays, we’ve become accustomed to the idea that marketing to our audience requires loads of...
Now that you’ve captured all of your footage, there’s a simple way to bring it all together...
We’ve all been there, guessing at what brand a commercial is representing. This happens a...
Don’t read into this question. Answering it is simple marketing. There’s a reason your brand...