Nowadays, we’ve become accustomed to the idea that marketing to our audience requires loads of skill. Organizations with massive amounts of customers have shown us that “it’s a big numbers game;” that marketing is far more complex than just advertising a product to a select group of people.
I’m here to shake up that idea. Why does marketing have to be complex? What’s stopping us from going straight to our intended audience? In today’s world, nothing, really.
Identifying Your Audience
You provide a service or a product for a reason. That may be to remedy an issue or to improve a circumstance. Knowing what that reason is, it’s simple to infer your target audience. This may be a demographic, a kind of person, or a certain type of employee; i.e. Millennials, single moms, or 3D animators.
Once you’ve determined who your audience really is, you simply need to find a way to market to that people group. What are they interested in? What are their shopping habits? Most importantly, why do they need your product?
Marketing Straight to Your Audience
If you are using video to market yourself, you’re taking a brilliant step. The internet is an excellent place to start bringing attention to your product – at a minimal cost.
If you’ve developed a video, the only thing that you need to do is get that video in front of your primary consumers. This is where you rely on the audience research that you did. If your users utilize Facebook a lot, for example, put some ads out there! If they use a certain company’s product all the time, try to partner with that company! These steps will require some work, but don’t require that you spend most of your resources doing so.
Refining and Testing Your Marketing
Before you let all of your advertisements fly, it’s a really good idea to make sure that they work with the people group that you want to target. It’s like playtesting or holding private movie screenings – it wouldn’t go so well if you made a game or movie without ever testing it on the market.
Once you’ve defined the goal of a video and have created it, show it to a select group of people (your audience) and ask questions at the end. This will help you determine whether or not you properly achieved your goal.
You don’t need to spend tons of money getting the company name “out there.” As long as you market directly to your audience, you will get exactly the results that you’re hoping for.