Why are you making a video? Why choose this medium over any other? Why is your product or service so important?

These are critical questions to ask, even knowing the significant benefits of video. Without them, you won’t have a clear vision for what you’re trying to do. If you’re asking “what’s the point?,” you’ve begun to develop your purpose and vision.

Let’s look at a few things you’ll need in order to ensure that your vision is well-defined.

Know Your Voice

What makes you unique? What sets your business apart? What one-of-a-kind thing must you say to the world? Come up with definite answers to these questions, such that you could speak them out if someone asked you directly.

This is part of Finding Your Unique Voice. When you have an idea for your personal why, you’ve oriented yourself in the direction of a clear vision. And now you must identify who else should care.

Determine Your Audience

The simplest way to think about this step is to ask: who is my target audience? Who is going to purchase my product or service?

This answer will determine a few things; namely, the direction your vision will move. Knowing your audience helps you determine the stakes; i.e. whether or not it’s important to cast an 80-year-old woman instead of a 6-year-old child.

Should your video be 100% accessible? Feature 3D animation? Be done without dialogue? Answers to these kinds of questions will become apparent once you know who you’re creating for.

Imagine The End Goal

What’s the final product going to look like? When you imagine your video on the market somewhere, when and where will it be watched? How will a potential buyer feel after watching?

If you are the kind of person who focuses on the minutiae, get detailed about this! What colors do you envision? What kind of “cool shots” are there? How does the space within the video feel?

These questions are paramount to understanding what your video will ultimately look like. They will help with developing an effective Video Strategy. Most importantly, these questions give you the clearest vision for your video.

But you can’t get to that vision until you know what you’re trying to do and who you’re creating for.


Lastly, make the video. Enough said. We’re here to help!

In summary:

  • Why is your product or service of value to the world?
  • What makes your perspective unique?
  • Who is going to watch your video?
  • What do you envision the video looks, feels, and plays like?
  • What’s the overall point of the video you’re making?

If you answer these questions directly, you’ll have a precise understanding of what you’re trying to do. If you’re asking “what’s the point?,” you’ll be sure to develop a vision that is clear and concise.