Every business seeks to grow – in presence, efficiency, and profitability. There’s plenty of ways to do this, some of which are probably coming to mind right now. But you may not have considered one strategy: holistic video.

We already know that video engages people, increases your overall ROI, and improves your customer experience. And everyone knows that you can use video to market or advertise, but I’m talking more subtly – is it possible to grow your business holistically with video? Both internally & externally? In other words, not simply through more sales?

As a company, you’re seeking to improve and develop over time. And video is your best partner in doing so. How? Glad you asked.

Let Video Be A Trainer

You may never have thought to use video as a training or recruiting tool. But using video to train your employees is powerful and cheap.

Think about it. With a video, you can crystalize your business processes & ensure that every onboarding experience is the same. You can also free up employees who would facilitate each training, enabling more of their work week to be focused on building your business in other ways. Although it’ll always be important to have a personal touch in the training process, video can help you streamline it.

You don’t just want to make any old video, however – if someone’s standing in front of a camera and reading a script, you may as well just have an in-person training. This is where you’ll want to consult video professionals who can help you find the most engaging way to create your training.

Spice Up Presentations

Apart from trainings, you’ll often need to communicate across your entire company. While an email typically works, sometimes you’ll want to do this differently. Or you’ll have too much information to type out. You may even need a different forum to field questions or provide a personal touch.

Video is obviously designed for these purposes. It’s simple and easy to develop a presentation that can be delivered once and reviewed thousands of times. Think about all the different contexts this can be used in: are you giving a TED Talk? Has something in your company permanently changed? Do you want to creatively entertain your listeners in such a way that they’ll be engaged? Are you hoping to do something innovative in your talk?

Video will readily come alongside you to make presentations the best they can be. Your imagination is the limit!

Have Some Fun

Video allows a unique forum for you to let yourself have some childish fun. It might be weird to find someone on the street and “do a jig” for them, but it’d be totally accepted in a video. After all, this medium is an extension of live performance.

So if you’re thinking that you want your employees to have a laugh at your expense, that’d be easy to make. If you want to blow off some steam (and invite countless others to do so alongside you), video has you covered. If you want to market yourself in a silly way, that’s definitely an option!

How can this help you grow your business? Business development requires developing your culture. This is simply a small part of that; video is extremely versatile in accomplishing all that you may want or need in business.

Easily Customized to Your Needs

Video can do any genre or visual style. There’s always a way to utilize the right kind of video for a given situation, whether this is a narrative, an interview, an animated spot, or even a company culture video.

Whatever you need, video can deliver. You can use it to explain the purpose of your business, like the Disconnect.me browser add-on. You could humorously use it to show why your product is great, as in Blendtec’s Will It Blend? video. And, of course, you can use it simply to increase awareness of your company through something fun like British Gas’ Hive spot.

This is by no means an exhaustive list of how you might use video to grow holistically. But it’s a great place to start thinking outside-the-box.

HubSpot’s Content Trends report shows that 54% of consumers want to see more video content from brands/businesses they support. So – in addition to your video marketing – it’d be a good idea to start thinking about how you can use more video as a partner to your business (& business growth).

If consumers want more video content, then why wouldn’t your employees want more video? It’s a mindset shift to start thinking about video & business holistically, but it will pay off in the long run.