Internal Company Videos
So you’ve spent a lot of time branding yourself and communicating to your customer with video. Is that all? Can you do more?
We’ve already discussed the benefits of using video in our post “What Does Video Do?” Some of these include educating, getting personal, engaging people, and making life easier. Video definitely helps outside the company, but why can’t you use it to serve your business internally as well?
Training & Orientation
Training your employees with video is powerful and cheap. All those wonderful benefits that you get from video marketing can also be utilized to improve your business internally. By creating videos, you will free up resources, since nobody will need to take time out of their schedule to proctor training. In that process, you’ll be enabling yourself to get a lot more done in a day.
The time and energy that you spend on building a training video is a one-time investment that clarifies your company processes for everybody. Do you find that you get a lot of FAQs about how employees should approach their particular job? Do you have a specific visual style that you want everyone to understand? Is there anything that you have to offer internally that assists your employees in any way? Internal videos can help you.
Videos “last forever,” so if you work to build something great from the start, you’ll be setting yourself up for success. If you invest in your employees, they’ll not only be better equipped to work with you, but will also be more loyal. Employees can tell when an employer really cares about helping them succeed.
Factual Accuracy
Information that’s difficult to understand – like health & legal – is also a good idea to put into video. If you get the facts right once, you won’t need to worry about checking them all the time or refreshing your memory. Rather, it’ll all be documented in one place; in an engaging and interesting way. What’s not to love about that?
Presentations
You can show video virtually anywhere, so whether you’re giving a company presentation or are explaining your mission internally, video will help you. According to research by Forbes, “viewers retain 95% of a message when they watch it in a video,” compared to other methods. If you’ve gathered everyone to a meeting, video will make it more engaging and memorable.
There are a whole lot of benefits to using video within your business. So why don’t you give it a try?