Explainer Videos

A powerful tool for SaaS success

This page explores the power of explainer videos for SaaS companies. We'll delve into what they are, their benefits, and how to craft successful explainer videos that convert.

See Our Work

What are
Explainer Videos?

Explainer videos are concise, informative videos designed to introduce and explain a SaaS product or service. They simplify complex concepts, showcase functionalities, and highlight the value proposition for potential customers.

See our work

Crafting a Winning Explainer Video for Your SaaS

All of these come from having an in-depth understanding of the viewer AND a well-defined, realistic goal you are looking to achieve

  • Know Your Audience: Understanding your ideal customer's pain points and needs is crucial for crafting an ex- plainer video that resonates with them.
  • Focus on Value: Explain how your SaaS solves a specific problem or im- proves a process for viewers.
  • Keep it Simple: Avoid overloading viewers with technical jargon. Use clear language and engaging visuals to explain complex features.
  • Highlight Benefits, not Features:Focus on the positive outcomes view- ers can achieve by using your SaaS, not just a list of features.
  • Showcase the Interface: Briefly demonstrate the user interface (UI) to give viewers a glimpse of how intuitive and user-friendly your SaaS is.

"I was really impressed with the quality of Kyro's work and their engagement with us."

Product Marketing Head.Apnea Sciences Corporation

"They've listened to all our feedback and have been very accommodating."

Creative Director & Head of UX,Real Estate Company

"They offer quality outcomes, great customer service, and excellent creativity."

Director of Marketing & Communications,Vehicle Products Co

Production Considerations

1

Length

Aim for explainer videos be- tween 1-2 minutes to hold viewers' attention.

2

Style

Choose an animation style (2D, 3D, motion graphics) that aligns with your brand personality and target audience.

3

Voiceover & Music

Utilize a clear and engaging voiceover paired with appropriate background music to enhance the viewing experience.

4

Call to Action

End with a clear call to action, whether it's trying a free trial, visiting your website, or contacting your sales team.

Ready to Create Your SaaS Explainer Video?

We understand the power of explainer videos for SaaS success. Our video agency specializes in crafting engaging and informative explainer videos that convert. Contact us today to discuss your vision and see how we can help your SaaS product stand out!