Mid Funnel

Consideration

Mid-funnel videos bridge the gap between ini- tial brand awareness and a purchase decision. They target viewers who are already familiar with your brand or product category, but haven't yet committed to a specific solution. These videos aim to nurture their interest and move them further down the sales funnel.

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Who are they for:

Mid-funnel video viewers are in the "consideration" stage. They've likely seen your high-fun- nel ads and are actively researching solutions to their problems. They're comparing different options and need more convincing to choose yours.

Where are they used:

Mid funnel ads are mostly used in paid digital efforts on platforms such as:

  • Website
  • Meta (Facebook + Instagram)
  • Google
  • YouTube
  • TikTok
  • Snapchat
  • Amazon

Crafting
compelling
mid-funnel videos:

By creating informative and engaging mid-funnel videos, you can nurture leads, address their concerns, and ultimately drive them closer to conversion.

Remember:
  • Understand your target audience's specific needs and tailor your message accordingly.
  • Offer valuable content that educates and informs, not just promotes.
  • Focus on building trust and establishing your brand as the trusted solution.
  • Go Deeper: Expand on the problems and solutions teased in mid-funnel ads. Highlight specific features and benefits relevant to their needs.
  • Social Proof: Include customer testi- monials, case studies, or influencer endorsements to build trust and cred- ibility.
  • Detailed Explanations: Showcase product demos, tutorials, or explainer videos that delve deeper into how your solution works and addresses their specific challenges.
  • Comparison Elements: Frame your product against competitors, subtly highlighting its strengths and unique value proposition.
  • Strong CTAs: Encourage viewers to take the next step, whether it's down- loading a free trial, scheduling a demo, subscribing to a newsletter, or visiting a specific product page.

Ready to create a successful mid-funnel ad?

"I was really impressed with the quality of Kyro's work and their engagement with us."

Product Marketing Head.Apnea Sciences Corporation

"They've listened to all our feedback and have been very accommodating."

Creative Director & Head of UX,Real Estate Company

"They offer quality outcomes, great customer service, and excellent creativity."

Director of Marketing & Communications,Vehicle Products Co

Want to see more? Checkout these successful videos

Metrics to Track:

1

Click-Through Rate (CTR)

Measures the effectiveness of your call to action (CTA) in driving viewers to engage further.

2

Average View Time

This tells you if your videos are actually engaging enough to keep watching.

3

Engagement Rate

Tracks viewer interaction like shares, comments, and likes, signifying deeper interest.

4

Lead Generation

Measures the number of leads captured through video CTAs (e.g., form submissions).