Mid-Funnel
Consideration
Mid-funnel videos bridge the gap between initial brand awareness and a purchase decision. They target viewers who are already familiar with your brand or product category, but haven't yet committed to a specific solution. These videos aim to nurture their interest and move them further down the sales funnel.
Who they are for:
Mid-funnel video viewers are in the "consideration" stage. They've likely seen your high-funnel ads and are actively researching solutions to their problems. They're comparing different options and need more convincing to choose yours.
Where they are used:
Mid-funnel ads are mostly used in paid digital efforts on platforms such as:
- Website
- Meta (Facebook + Instagram)
- YouTube
- TikTok
- Snapchat
- Amazon
Crafting compelling mid-funnel videos:
By creating informative and engaging mid-funnel videos, you can nurture leads, address their concerns, and ultimately drive them closer to conversion.
Remember:
- Understand your target audience's specific needs and tailor your message accordingly.
- Offer valuable content that educates and informs, not just promotes.
- Focus on building trust and establishing your brand as the trusted solution.
- Go Deeper: Expand on the problems and solutions teased in high-funnel ads. Highlight specific features and benefits relevant to their needs.
- Social Proof: Include customer testimonials, case studies, or influencer endorsements to build trust and credibility. Establish a singular pain point.
- Detailed Explanations: Showcase product demos, tutorials, or explainer videos that delve deeper into how your solution works and addresses their specific challenges.
- Comparison Elements: Frame your product against competitors, subtly highlighting its strengths and unique value proposition.
- Strong CTAs: Encourage viewers to take the next step, whether it's downloading a free trial, scheduling a demo, subscribing to a newsletter, or visiting a specific product page.
Ready to create a successful mid-funnel ad?
“I was really impressed with the quality of Kyro’s work and their engagement with us.”
“They've listened to all our feedback and have been very accommodating.”
“They offer quality outcomes, great customer service, and excellent creativity.”
Want to see more? Check out these successful videos:
