LOW FUNNEL
DECISION
Low Funnel videos are designed to turn an interested prospect into a paid customer. They are deep into the sales funnel and likely have narrowed down 2-3 solutions that COULD work to solve their problems. This video is meant to push them over the edge and establish you as the clear solution
SEE Our WorkWho are they for:
Low Funnel Ads are for viewers who fit the demographic and have expressed interest in your product or service.
Where are they used:
- Website
- Email Marketing
- Potentially Retargeting
Types of videos:
- Product Demo Videos
- Testimonial Videos
- How-To Videos
Tips to create successful
low-funnel ads:
All of these come from having an in-depth understanding of the viewer AND a well defined, realistic goal toy are looking to achieve
- Always hook the viewer in the first 6 seconds
- Outline the pain points your product solves
- Either quickly show how your product addresses those pain points OR (testimonial) have the subject communicate their transformation
- Frame your solution as a no-brainer
- Strong CTA
Ready to create a successful low-funnel ad?
“I was really impressed with the quality of Kyro’s work and their engagement with us.”
Apnea Sciences Corporation
"They've listened to all our feedback and have been very accommodating."
Real Estate Company
“They offer quality outcomes, great customer service, and excellent creativity.”
Vehicle Products Co
Want to see more?
Checkout these succesful videos
METRICS TO TRACK
Low Funnel Videos will often have the best conversion rate because of the interest the viewer has already shown. Metrics to keep an eye on are:
ENGAGED VIDEO
VIEW
The percentage of impressions who actually clicked
AVERAGE VIEW
DURATION
This tells you if your videos are actually engaging enough to keep watching.
CONVERSION
RATE
Number of times someone has seen your ad. Can’t let your viewer see the same ad too much - ad fatigue