Low-Funnel
Decision
Low-funnel videos are designed to turn an interested prospect into a paid customer. They are deep into the sales funnel and likely have narrowed down 2-3 solutions that COULD work to solve their problems. This video is meant to push them over the edge and establish you as the clear solution.
Who they are for:
Low-funnel ads are for viewers who fit the demographic and have expressed interest in your product or service.
Where they are used:
- Website
- Email Marketing
- Potentially Retargeting
Types of videos:
- Product Demo Videos
- Testimonial Videos
- How-To Videos
Tips to create
successful
low-funnel ads:
All of these come from having an in-depth understanding of the viewer AND a well defined, realistic goal you are looking to achieve
- Always hook the viewer in the first 6 seconds
- Outline the pain points your product solves
- Quickly show how your product addresses those pain points OR have the subject communicate their transformation (testimonial)
- Frame your solution as a no-brainer
- Strong CTA
Ready to create a successful low-funnel ad?
“I was really impressed with the quality of Kyro’s work and their engagement with us.”
“They've listened to all our feedback and have been very accommodating.”
“They offer quality outcomes, great customer service, and excellent creativity.”
Want to see more? Checkout these successful videos:
METRICS TO TRACK:
Low-funnel videos will often have the best conversion rate because of the interest the viewer has already shown. Metrics to keep an eye on are:
