Low Funnel

Decision

Low Funnel videos are designed to turn an in- terested prospect into a paid customer. They are deep into the sales funnel and likely have narrowed down 2-3 solutions that COULD work to solve their problems. This video is meant to push them over the edge and establish you as the clear solution

See Our Work

Who are they for:

Low Funnel Ads are for viewers who fit the demographic and have expressed interest in your product or service.

Where are they used:

  • Website
  • Email Marketing
  • Potentially Retargeting

Types of videos:

  • Product Demo Videos
  • Testimonial Videos
  • How-To Videos

Tips to create successful
high-funnel ads:

All of these come from having an in-depth understanding of the viewer AND a well-defined, realistic goal you are looking to achieve

  • Always hook the viewer in the first 6 seconds
  • Outline the pain points your product solves
  • Either quickly show how your product addresses those pain points OR (testimonial) have the subject communicate their transformation
  • Frame your solution as a no-brainer
  • Strong CTA

Ready to create a successful low-funnel ad?

"I was really impressed with the quality of Kyro's work and their engagement with us."

Product Marketing Head.Apnea Sciences Corporation

"They've listened to all our feedback and have been very accommodating."

Creative Director & Head of UX,Real Estate Company

"They offer quality outcomes, great customer service, and excellent creativity."

Director of Marketing & Communications,Vehicle Products Co

Want to see more? Checkout these successful videos

Metrics to Track:

Low Funnel Videos will often have the best conversion rate because of the interest the viewer has already shown. Metrics to keep an eye on are:

1

Engaged Video View

This tells you if your videos are actually engaging enough to keep watching.

2

Average View Duration

This tells you if your videos are actually engaging enough to keep watching.

4

Conversion Rate

From impression to conversion - perhaps the golden egg of marketing. Now remember, while this is the end goal of a marketing campaign, shouldn’t always be the goal for awareness ads. This is where a full marketing campaign comes into play.