Your organization has a unique voice. However, it’s not enough simply to be unique if you can’t communicate well. In a saturated market, it’s essential that you present your ideas effectively and persuasively. Otherwise, you’ll be swept under the waves of the growing market.

Many articles nowadays explain “how to video market with emotions” and “how to capitalize on emotions in your ad.” Although there’s some wisdom to be found there, it seems that oftentimes these articles miss the big picture: persuasion in its fullest sense.

Nowadays, we’ve become accustomed to the idea that marketing to our audience requires loads of skill. Organizations with massive amounts of customers have shown us that “it’s a big numbers game;” that marketing is far more complex than just advertising a product to a select group of people.

So you’ve spent a lot of time branding yourself and communicating to your customer with video. Is that all? Can you do more?

Don’t pretend like things aren’t different. Things are not as they used to be – most people are working from home, business-as-usual is suspended, and we’re living day-by-day. We can’t sit around hoping that our normal marketing material will still work because, frankly, things aren’t normal.

Your product or service was born out of a passion to resolve, help, or create something. There’s a reason why you’re the best at what you do.

How do you motivate someone? Show the potential of what “could be?” Embolden someone toward a cause?

The 2019 Holiday season has come and gone and we’re now into the New Year. Here’s hoping it’ll be a great one!

By now I’m sure that you’ve read all about Generation Z – the up-and-coming workforce and consumer population. There’s plenty of articles out there explaining who they are and why they’re useful to study; if you haven’t seen anything yet, do some research and familiarize yourself before reading further.

We’ve all had a bad experience with a service or product at some point. The kind of experience that makes you want to try something else. The moment when you’re thinking “I’m never gonna do this again” while angrily drudging through whatever you’ve committed to. This is never a good thing.

In our previous blog on how to persuade, we emphasized that “the first step in persuading someone with video is to keep the credibility of your [company] high.” The character of your business really matters when it comes to doing business; what does your company signify?

Every business seeks to grow – in presence, efficiency, and profitability. There’s plenty of ways to do this, some of which are probably coming to mind right now. But you may not have considered one strategy: holistic video.

What’s special about your brand that somebody else can’t copy?

All over the corporate world, there’s an idea that human behavior can be influenced with data. “If we’ve got the right reporting model,” they’ll say, “we can predict & reduce churn or boost sales.” The idea is that data (or the right kind of data) can inspire human behavior.

Envision it: you finally got your video in front of your customer and they’re intrigued. Unfortunately, though, they’re not sure how to get started with you.