Concept Video
Meritor | The Road Ahead
The Briefing
Description
Meritor is a leading global supplier of automobile parts for military suppliers, trucks, and trailers. This video is the big reveal of their fully electric powertrain. It's brand-forward, product-centric and meant to set a vision for the future... the road ahead is blue.
Our Approach
Meritor wanted to make something that no one in their industry sees. The goal was simple: to reveal their product in a way that creates excitement. We pitched the idea of creating something more cinematic and brand-centric, instead of informative and dull like the rest of the videos in their industry. We are pleased that our client loved this idea as much as we did.
Behind the Scenes
