Modern Luxe - Luxe Roll

The Briefing

Description

Modern Luxe is a company that specializes in luxury grooming products. Introducing 'The Luxe Roll', a first of its kind grooming product for men. This patented technology is the perfect solution for any post-hair trimming clean up.

Our Approach

Modern Luxe not only wanted to make a video, they wanted our help in establishing their brand. Revealing a product to the public is something that needs to be done right, especially when that product is a first of its kind. We wanted to find a way to tell the audience why they need it, without being forceful... all presented in a visually appealing style.