Promotional Video
Back to the Future | Letterjoy
The Briefing
Description
Introducing LetterJoy, a subscription service that sends you authentic-looking historical letters in your mail. If you are wondering how they get each letter to look so authentic... let's just say that they have some pretty special employees.
Our Approach
Unique products deserve a unique video. LetterJoy approached us wanting to create an ad with a comedic tone. Since this product is usually gifted for someone else, we agreed that the content in this video needed to be interesting to a wider audience. A humorous ad was the best way to accomplish LetterJoy's goal. The rest is history (pun intended).
Behind the Scenes
