Garmin

The Briefing

Description

GARMIN is one of the top names in the Tech industry for active brands. Their products are tailored for an active demographic, so we created an ad following the story of a what an athletic life feels like.

Our Approach

As a video agency, we are always striving to push ourselves creatively. So our team took a brand that we are passionate about and developed a high-funnel ad idea from scratch. We wanted to create a project that markets well to GARMIN’s core demographic and captures the feeling of what athletes' lives feel like… from the fitness regiments to exploring the peaks of their physical ability.